Managing content on the web is a significant challenge, especially if many people are responsible for its creation and maintenance and also if that content is required not just for the web but also for distribution via other media, such as printed copy, CDs and 'eBooks'.
Using software we have developed - Moose - we create powerful systems that enable clients to exploit their content in the most comprehensive manner possible. MOOSE enables our clients to create, edit, manage and distribute content from one central repository. Content can be re-purposed without keeping multiple copies of the same content in different locations (and all of the problems associated with that scenario).
In particular, the ability to edit content using standard tools such as MS Word and OpenOffice.org makes it easier to use, reducing the training required to adopt a new content management system.